I hadn't planned on doing this post but I just got back from Shopper's Drug Mart where I saw this
and I had to share. I couldn't believe my eye-shadowed eyes! This is the worst gimmick I have seen in a long time. Come on Loreal! This eyeshadow compact is called The One Sweep Eyeshadow and claims that when you sweep something you found in your glove box and wonder what the heck that was for the applicator over the shadows and then across your eye you will have perfectly placed and blended shadow. I found this review which confirms my suspicions exactly - it doesn't work.