Charmin Basic toilet paper.
I try to be a thrifty shopper and usually buy sales and no-name brands. There are a few products that I feel completely justified buying the brand name at full price - toilet paper is one of them. I mean, come on. My toilet paper of choice is Charmin. Although they have terrible commercials with those mangy little bears, their product really is quite superior and I really enjoy it, as much as you can enjoy.... toilet paper. So when I happened upon Charmin Basic- a toilet paper bearing the brand name I trust yet for half the price I normally pay I thought I came upon a real find. WRONG. This is among the worst toilet papers I have ever used. Not only is it 1 ply, it is scratchy, stiff, and is completely void of softness. The anti-soft. I would hate for one of you to fall into the same trap I did. I am painstakingly making my way through my "12 big rolls!" at which point I will wash my hands of it (get it, it's a bathroom joke!!!), walk away and never purchase it again.
Be ye warned.